Recent posts

Light my fire!

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How is it in your company? Do you have a burning platform or a burning ambition? As a leader you may be thinking: I don’t care what’s burning as long as we get results. And there is no doubt that you can create results on a burning platform. In the short term! But, it does not create an attractive company in the long run. If you are a leader – and not just a manager – then you also care about how to attract customers, partners, employees, and investors down the stretch.

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Are you guided by principle or coincidence?

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The world is constantly and rapidly getting more and more complicated and the increasing complexity creates a growing need for individual rules of life for people as well as for companies. A need for what we call guiding principles.

Instinctively, you may now be thinking of principles as old fashioned and a straitjacket that leaves no room for development and flexibility. If this is the case, let me try to change your mind. I remain convinced, you see, that principles that are both genuine and are observed every day are a decisive force for the strength and vitality of companies and brands. Bang!

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Growth follows the knife when the roots are strong

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Sometimes, something must die for something else to live. Or as gardeners say in a less morbid way: Growth follows the knife.

As plants so companies. In a world in upheaval and a society constantly changing the expression Business as Usual has turned into a cliché – just as worn out as a withered perennial in your front garden. Nothing is as it was. Not for companies either.

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When the agency transforms the customer – and the other way around

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At Gravity, we develop companies – and the people working in the companies – through communication. We assist in identifying the purpose of their brand and making it meaningful to others. Often, the development is actually leading to a transformation of the customer’s business. And sometimes it even develops and transforms us.

We believe that meaningful communication moves mountains. That is our declared purpose as strategists, consultants, and communicators and it is the preliminary culmination of our own development from Masters to Gravity.

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Packaging producer with no contents

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Serviteur produces packaging material. Wrapping paper, boxes, bags, ribbons and bows. So far, so good. But it that good enough? What difference does Serviteur actually do to the customers? What would the world be missing, if Serviteur wasn’t here tomorrow? And where is the company going? Questions that require answers. And answers that provide direction. Serviteur was searching for this, and it found the answers in the company’s Center of Gravity. Read more about the Center of Gravity here.

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Trustpilot – (F)lying high …

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There are those who make a mistake and shoot themselves in the foot. This is stupid!
And then there are those who do something so excessively idiotic as to shoot both feet off themselves. The review page Trustpilot now officially belongs to the latter category. Read the post

Wonder WHY?

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Regardless of your beliefs about the origins of mankind, one thing seems indisputable: We’re wired for connectivity. We seek togetherness and community. We mate and relate, which is why we strive to be attractive. We want to attract – and are attracted to – people who will enrich our life and make it better and happier. The same goes for businesses, actually. They too aim to be attractive. If not to mate, then to relate to their consumers and customers. Because people aren’t just attracted to other people; they’re also attracted to brands, beliefs and other things. Read the post

Are you breaking the law?

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If you break the law of gravitation by trying to fly, walk on water or jump 20 meters from one cliff to another, you will be punished. Severely! The same goes for trying to break the Communicative Law of Gravitation. Read the post

Purpose 2 People!

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In a world where everything can be copied, and there are features and functions galore, people are attracted to what you believe. It’s about attraction and connection – with the right people, of course. Read the post

Attraction – yes, please!

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If you’ve been reading about “The New Law of Gravitation” you know that we in all seriousness claim to have discovered a universal formula for communication. A formula that helps you create coherence in your communication, just like Newton’s law of gravitation created coherence in our understanding of the universe. The New Law of Gravitation is a systematic review, assessment and adjustment of your communication. We actually believe that the formula’s benefits aren’t limited to the gap between companies and clients alone. It also applies to people – in relationships, friendships and families. Read the post