Thursday, 25 September, 2014
At Gravity, we develop companies – and the people working in the companies – through communication. We assist in identifying the purpose of their brand and making it meaningful to others. Often, the development is actually leading to a transformation of the customer’s business. And sometimes it even develops and transforms us.
We believe that meaningful communication moves mountains. That is our declared purpose as strategists, consultants, and communicators and it is the preliminary culmination of our own development from Masters to Gravity.
Tuesday, 9 September, 2014
Serviteur produces packaging material. Wrapping paper, boxes, bags, ribbons and bows. So far, so good. But it that good enough? What difference does Serviteur actually do to the customers? What would the world be missing, if Serviteur wasn’t here tomorrow? And where is the company going? Questions that require answers. And answers that provide direction. Serviteur was searching for this, and it found the answers in the company’s Center of Gravity. Read more about the Center of Gravity here.
Thursday, 28 August, 2014
There are those who make a mistake and shoot themselves in the foot. This is stupid!
And then there are those who do something so excessively idiotic as to shoot both feet off themselves. The review page Trustpilot now officially belongs to the latter category. Read the post
Sunday, 18 May, 2014
Regardless of your beliefs about the origins of mankind, one thing seems indisputable: We’re wired for connectivity. We seek togetherness and community. We mate and relate, which is why we strive to be attractive. We want to attract – and are attracted to – people who will enrich our life and make it better and happier. The same goes for businesses, actually. They too aim to be attractive. If not to mate, then to relate to their consumers and customers. Because people aren’t just attracted to other people; they’re also attracted to brands, beliefs and other things. Read the post
Wednesday, 23 April, 2014
If you break the law of gravitation by trying to fly, walk on water or jump 20 meters from one cliff to another, you will be punished. Severely! The same goes for trying to break the Communicative Law of Gravitation. Read the post
Tuesday, 1 April, 2014
In a world where everything can be copied, and there are features and functions galore, people are attracted to what you believe. It’s about attraction and connection – with the right people, of course. Read the post
Tuesday, 1 April, 2014
If you’ve been reading about “The New Law of Gravitation” you know that we in all seriousness claim to have discovered a universal formula for communication. A formula that helps you create coherence in your communication, just like Newton’s law of gravitation created coherence in our understanding of the universe. The New Law of Gravitation is a systematic review, assessment and adjustment of your communication. We actually believe that the formula’s benefits aren’t limited to the gap between companies and clients alone. It also applies to people – in relationships, friendships and families. Read the post
Thursday, 27 March, 2014
All great discoveries and ideas start with curiosity. When we meet something we don’t understand, we look for answers, explanations and formulas that help us understand. For example, I have always searched for some sort of universal coherence in the way companies and brands communicate.